99minutos

Context

99minutos is a leading last-mile delivery company in Mexico and Latin America. The product team was responsible for logistics platforms including WMS, routing engines, and partner enablement tools for enterprise fulfillment.

Challenge

The company needed a dedicated fulfillment platform to serve enterprise clients at scale. Existing tools were fragmented, manual processes slowed operations, and there was no unified product for warehouse management, routing, and partner onboarding.

Approach

• 1.Designed and built Fulfill99 from zero — a full-stack fulfillment platform covering warehouse management, routing, and client-facing dashboards.
• 2.Led discovery with enterprise clients to understand operational pain points and define the product roadmap.
• 3.Built partner enablement tools that allowed third-party logistics providers to integrate with the 99minutos network.
• 4.Scaled the platform across multiple countries while maintaining operational reliability at 15,000+ daily shipments.

Results

Takeaways

• •Building a platform from zero requires relentless prioritization — ship the core loop first, then layer complexity.
• •Enterprise logistics products must be designed for operational reality, not just ideal workflows.
• •Multi-country expansion multiplies complexity; invest early in configurable architecture.