Minted

Context

Minted is a large-scale US e-commerce company specializing in stationery and art. The ordering services team owned checkout infrastructure, payment integrations, fulfillment routing, and supplier operations.

Challenge

The checkout experience had friction that was costing conversions. Supplier onboarding was slow and manual, creating bottlenecks in fulfillment. The team needed to modernize payment options while streamlining the operational backend.

Approach

• 1.Led the end-to-end integration of Apple Pay into the checkout flow, coordinating across engineering, design, and payments teams.
• 2.Redesigned the supplier onboarding workflow to reduce manual steps and accelerate time-to-first-order.
• 3.Implemented data-driven prioritization using conversion funnel analysis to identify the highest-impact checkout improvements.
• 4.Worked closely with fulfillment routing to ensure new payment methods integrated seamlessly with existing order processing.

Results

Takeaways

• •Payment UX has outsized impact on revenue — reducing friction at checkout compounds quickly.
• •Supplier operations are a hidden growth lever; faster onboarding means faster fulfillment and better customer experience.
• •Cross-functional alignment between payments, engineering, and ops is critical for checkout infrastructure changes.